Tangy Caribbean-style BBQ Sauce with Scotch Bonnet Chillies, Allspice and Herbs. Levi Roots original Reggae Reggae Sauce.
Put some music in your food.
Ingerdients
Water, Sugar, Barley Malt Vinegar, Concentrated Tomato Paste, Onion Puree, Red Scotch Bonnet Chilli Puree (1.3%) [Scotch Bonnet Chilli Peppers], Salt, Acid [Acetic Acid], Garlic Puree, Ginger Puree, Ground Allspice (0.3%), Spring Onion, Ground Black Pepper, Paprika, Ground Coriander, Herbs, Cinnamon, Nutmeg, Salt, Modified Maize Starch, Colour (Plain Caramel).
Suitable for Vegetarians and Vegans
The original and classic BBQ sauce from Levi Roots family recipe. Squeezy bottle 480g
About Levi Roots and Reggae Reggae Sauce
Keith Valentine Graham (born 24 June 1958), better known as Levi Roots, is a British-Jamaican reggae musician, television personality, celebrity chef and businessman currently residing in Brixton, in South London.
Roots was born in Clarendon, Jamaica. He was raised by his grandmother after his parents moved to the United Kingdom, until he joined them at age 11. He was raised as a Christian, but converted to the Rastafari faith aged 18.
Roots has performed with James Brown and Maxi Priest and was nominated for a Best Reggae Act MOBO award in 1998. He was a friend of Bob Marley when he resided in the UK and performed "Happy Birthday Mr. President" for Nelson Mandela in 1996 on his trip to Brixton.[citation needed] He gained widespread fame after appearing on the UK television programme Dragons' Den, where he gained £50,000 funding for his Reggae Reggae Sauce.
Put some music in your food
Levi Roots' Reggae Reggae Sauce is a jerk barbecue sauce. In 2006 4,000 bottles of the sauce were sold at the Notting Hill Carnival.
He later took the sauce to a food trade show, where he was spotted by a BBC producer who approached him to appear on Dragons' Den. He appeared in the first episode of the fourth series in February 2007, seeking £50,000 of investment from the Dragons in return for a 20% equity stake in Reggae Reggae Sauce. Despite erroneously claiming that he had an order for 2.5 million litres of the sauce (when in fact the order was for 2,500 kilograms), he was offered the £50,000 for a 40% stake in his business by Peter Jones and Richard Farleigh. Shortly after his appearance on the programme, Sainsbury's announced that they would be stocking the sauce in 600 of their stores.
Leading from the success of his spicy sauce, Roots released an extended version of his song "Reggae Reggae Sauce" which features one of his children (Joanne) on backing vocals. The music video features a cameo from Peter Jones. All of the money raised went to Comic Relief. The song, which formed part of his pitch on Dragons' Den (and was also sung by Roots in an appearance on Harry Hill's TV Burp), was also released as a download single. "Proper Tings (The Reggae Reggae Sauce Song)" received its first play on Allan Lake's breakfast show on Core.
A news story in The Grocer magazine in 2010 states that a range of ready meals were to be launched, and that Roots had stated that the value of the brand had then increased to £30 million.
